Due to the rigid nature of the processes and structure of insurance industries, the adaptation of the digital revolution, particularly when it came to marketing, was noticeably slower compared to most other industries. However, the increasingly competitive playing field and how customers have become more demanding, coupled with the growing importance of customer retention are at the forefront of insurance companies’ adaptation of digital marketing strategies.
To succeed in new market conditions, it’s crucial for insurance companies to leverage the power of going digital. MOBIO delivers an on-demand Digital Marketing & CEM platform that can help you transform these challenges into winning opportunities and drive customer lifetime value.
Build 360° customer database
Create data model and define look-alike customers
Efficiently implement marketing automation
Measure and analyse marketing outcome
Generate low risk leads with AI system
Comprehend customer insights
Collect and centralize feedback
Analyse customer sentimental journey
Automate support and simplify claim process
Deliver personalized offers and services
Execute and manage loyalty program with ease
Optimize customer experience based on analytics results